Sunshine Matters

This weekend kicks off the start of VISIT FLORIDA’s third consecutive year as a partner with Mazda and Dempsey Racing in the GRAND-AM Rolex Sports Car Series.  And we’re kicking it off in a big way with two VISIT FLORIDA-themed cars competing in the 50th Anniversary of the fabled Rolex 24 At Daytona for team owner and driver Patrick Dempsey.  The two-car team includes the  No. 40 VISITFLORIDA.com/Share a Little Sunshine car and the  No. 41 FishingCapital.com/Bass 2 Billfish car. Continue reading »

VISIT FLORIDA is continuing our successful strategic marketing partnership with Mazda in 2011.  One big way we are able to leverage that relationship is by returning to Dempsey Racing this season as title sponsor of the No. 40 VISIT FLORIDA/Dempsey Racing Mazda RX-8 GT and lead drivers Patrick Dempsey and Joe Foster.  The team will once again showcase both the VISITFLORIDA.com and Share a Little Sunshine paint schemes at respective races during the 2011 GRAND-AM Rolex Sports Car Series season. Continue reading »