VISIT FLORIDA Leverages Groundhog Day to Put Florida Top-of-Mind
February 3rd, 2011 — 4:07pm
The integrated marketing team at VISIT FLORIDA took full advantage of Groundhog Day by launching a public relations social media campaign one week prior to Wednesday’s annual weather forecasting ceremony up north, where winter storms have brought recording-breaking conditions there and across the nation. This fun mini-campaign has garnered significant media pickup and put Florida top-of-mind with snow weary travelers. Continue reading »
Kenneth Morgan-Schleuning
Public Relations Manager
