Meeting Planners Rate Florida as “Good Value” in New METROPOLL Report
December 21st, 2011 — 9:59am
This year VISIT FLORIDA participated in METROPOLL XIV, a comprehensive study of meeting planners and the meetings market in North America, conducted by RRC Associates. The report, which provides a detailed description of meeting planners’ preferences and their perceptions of 40 North American destinations, was conducted over a dozen years allowing for trend analysis of important issues. This was the first time VISIT FLORIDA participated in the study, adding questions to determine how meeting planners viewed Florida as a meetings destination. Continue reading »
Vicki Allen
Research Manager
