Sunshine Matters

VISIT FLORIDA recently released into market our latest television ad aimed at helping visitors make well-informed summer travel planning decisions in light of the Gulf oil spill situation. The new ad, titled “More Than Enough,” recognizes that travelers have questions about current beach conditions in the Sunshine State and explains that, with more than 825 miles of beaches and 1,260 miles of Florida coastline, the Florida Live feature on VISITFLORIDA.com will allow them to see for themselves exactly what’s happening at destinations all across the state. Continue reading »

Building on the $2.5 million campaign that began on May 15, today VISIT FLORIDA launched Phase 2 of an aggressive advertising campaign to support the summer travel season.  This $7.15 million campaign, funded through the Governors Office from the $25 million received by the State from BP, will generate over 480 million impressions in the next 3 weeks. Continue reading »