Sunshine Matters

VISIT FLORIDA’s International Marketing & Events team recently hosted a five-day sales mission to visit with key travel agencies and tour operators in Norway, Denmark and Sweden.  The week-long event, which included several added-value activities, offered a great opportunity for VISIT FLORIDA and five of our Industry Partners to provide updates on what’s new in Florida to a total of nearly 300 Nordic travel trade representatives. Continue reading »

In 2013, an estimated 69 million international tourists visited the United States spending approximately $180.7 billion on tourism-related goods and services.  Florida captured 22% of these visitors as we hosted over 15 million international tourists last year, a 9% increase over 2012.  The United States’ Travel and Tourism Strategy, launched in 2012, sets a goal of attracting 100 million international visitors by 2021.  This is in sync with VISIT FLORIDA’s own goal to reach 100 million visitors by 2015. Continue reading »