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Tag: Office of Economic and Demographic Research


Report Findings Show Significant ROI for VISIT FLORIDA Marketing Efforts

January 27th, 2015 — 11:00am

This month, the Office of Economic and Demographic Research (EDR) released a report on the state’s return on its investment in VISIT FLORIDA.  I am proud to share that the study found the state generated a positive ROI of 3.2, meaning that $3.20 in tax revenues were received from each dollar that the state invested in VISIT FLORIDA. Continue reading »


Will Seccombe
President & CEO
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