VISIT FLORIDA Marketing Efforts Significantly Influence Travel
April 24th, 2014 — 1:22pm
I am pleased to announce that VISIT FLORIDA’s efforts to market the Sunshine State to visitors around the globe in 2013 had a significant influence on their travel planning decisions. Results just in from the annual Return on Investment Influencer Study show that, of the surveyed respondents who had been to Florida in the past year, 38 percent were significantly influenced in their decision to visit the state by one or more VISIT FLORIDA marketing initiatives. Continue reading »
Vicki Allen
Research Manager
