Sunshine Matters

I am proud to share that today VISIT FLORIDA announced the launch of a major fall brand campaign focused on targeting young and mature child-free travelers.  The announcement was made during a presentation at our 46th Annual Florida Governor’s Conference on Tourism.  While fall has historically been slightly softer in terms of visitation, individual visitor spending for that period is the highest – with an average of $133 per person per day.  Research indicates that if just 20 percent of the state’s visitors were to stay one more day, Florida’s economy would benefit from a nearly $2 billion spending increase. Continue reading »