Sunshine Matters

Visitation to VISIT FLORIDA’s five Florida Welcome Centers reached 2.5 million travelers in 2013, reflecting a 3.9% increase over the previous year.  In addition to offering detailed travel planning advice to these millions of drive visitors each year, the centers also help promote Florida tourism businesses and organizations.

As a fun way to engage Florida Welcome Center visitors, and showcase all there is to see and do in the Sunshine State, each of the four highway welcome centers set up special displays that allow travelers to learn more about what’s happening in Florida at certain times of the year.  The “Own a Welcome Center” program allows VISIT FLORIDA’s Industry Partners to create a highly visual theme that takes over the interior of the facility for a limited period of time. Continue reading »