Sunshine Matters

I am delighted to report that yesterday’s 2011 Florida Tourism Day at the Capitol was a huge success.  The purpose of Tourism Day is to educate the legislature, media and Floridians about the importance of Florida’s tourism industry and the rationale for public funding.  It serves as a platform to let our lawmakers know just how vital tourism is to our state and how crucial it is for them to support Florida’s No. 1 industry.  Continue reading »

Each year, just about this time, we all see certain signs that let us know spring is just around the corner.  For some, it is the weather, March Madness or even the start of the Grapefruit League.  And, for others, it is the start of the new legislative session.

This year is no different, and yesterday our elected Representatives and Senators reported for the 2011 Regular Legislative Session.  This year, in addition to other issues and the overall budget, the legislature will decide on appropriations for tourism marketing.  Governor Rick Scott has recommended $26.7 million for VISIT FLORIDA’s marketing efforts for the 2011-2012 fiscal year.  Continue reading »