Sunshine Matters

VISIT FLORIDA staff and Industry Partners recently participated in the 2015 Professional Convention Management Association (PCMA) Education Conference in Fort Lauderdale.  Of course, we would like to think the beautiful Florida sunshine is the reason this year’s “PCMA Educon” had record-breaking attendance, with more than 600 international industry professionals. Continue reading »

Meetings and conventions are big business for Florida and one of VISIT FLORIDA’s main platforms in attracting visitors to the Sunshine State.  Business travel to Florida generates approximately $219 per person per day to our economy, and those visitors have a very high potential for traveling back to Florida with family and friends. Continue reading »