Sunshine Matters

I am pleased to announce that VISIT FLORIDA’s efforts to market the Sunshine State to visitors around the globe in 2013 had a significant influence on their travel planning decisions.  Results just in from the annual Return on Investment Influencer Study show that, of the surveyed respondents who had been to Florida in the past year, 38 percent were significantly influenced in their decision to visit the state by one or more VISIT FLORIDA marketing initiatives. Continue reading »

Each year, VISIT FLORIDA conducts a Return on Investment Influencer Study which measures the collective impact of our marketing efforts on visitors’ decisions to come to the Sunshine State.  Results from the 2011 study show that, of the surveyed respondents who had been to Florida in the past year, 38.1 percent were significantly influenced in their decision to visit the state by one or more VISIT FLORIDA marketing initiatives.  This figure represents a 1.2 percentage point increase over 2010 and marks the third consecutive year of ROI increases, rising a total of 11.4 percentage points since 2008. Continue reading »

Each year, VISIT FLORIDA conducts a Return on Investment Influencer Study to measure the collective impact of our marketing efforts on visitors’ decisions to come to the Sunshine State.  Results from the 2010 study, conducted in November and released in June, show a nearly ten percent increase over the previous year in the number of Florida visitors who were significantly influenced in their decision to visit the state by one or more VISIT FLORIDA marketing initiatives. Continue reading »