‘Share a Little Sunshine’ Campaign Reaches Racing Fans In a Big Way
March 12th, 2010 — 1:05pm
Patrick and his #40 Mazda RX-8 in their 'Share a Little Sunshine' attire for the Grand Prix of Miami
As you may be aware, in our ongoing efforts to promote the great state of Florida, we have created a strategic marketing partnership with Mazda. This past weekend, during the Rolex Racing Series Grand Prix of Miami, VISIT FLORIDA and Mazda had an opportunity to showcase the ‘Share a Little Sunshine’ campaign to national and international audiences through a celebrity endorsement with Patrick Dempsey and his #40 race team. Continue reading »
Chris Thompson
President and CEO
