Sunshine Matters

VISIT FLORIDA recently launched our 2015 “Say Yes to Florida” Spring marketing campaign, which builds on last year’s award-winning success with encouraging families to ‘say yes’ to a Sunshine State vacation.  Following its initial launch in 2014, the campaign was named by Skift as one of the ‘5 Best Travel Ads to Watch.’   Continue reading »

VISIT FLORIDA has just launched our Spring marketing campaign and it’s already receiving praise.  Today in a Skift article, VISIT FLORIDA’s new television spot was named one of the ‘5 Best Travel Ads to Watch This Week.’  The ad was spotlighted because “Visit Florida does a great job of showing parents why Florida is a good choice for families instead of just telling them.” Continue reading »