Sunshine Matters

VISIT FLORIDA is continuing our successful strategic marketing partnership with Mazda in 2011.  One big way we are able to leverage that relationship is by returning to Dempsey Racing this season as title sponsor of the No. 40 VISIT FLORIDA/Dempsey Racing Mazda RX-8 GT and lead drivers Patrick Dempsey and Joe Foster.  The team will once again showcase both the VISITFLORIDA.com and Share a Little Sunshine paint schemes at respective races during the 2011 GRAND-AM Rolex Sports Car Series season. Continue reading »

The Share a Little Sunshine campaign continues to gain momentum through ongoing partnerships that highlight the uniqueness and diversity of what Florida has to offer its visitors as well as residents.  One example would be the recent partnership with the Florida Film Commission to promote Digital Graffiti at Alys Beach, located along Northwest Florida’s Gulf Coast in the Beaches of South Walton.  Continue reading »