Sunshine Matters

January in London is famously gray, with an average of 19 rainy days and only 2-3 hours of sunshine per day.  That’s why, for the second year, VISIT FLORIDA and more than a dozen of our Industry Partners are joining forces to share “moments of sunshine” with potential Sunshine State visitors from the UK. Continue reading »

For the past few weeks, Londoners have been treated to moments of Florida sunshine: in out-of-home advertising, on subway banners, at bus shelters, through taxi wraps, and via surprise-and-delight social activations.  Until yesterday, the campaign was all about Florida sharing a little sunshine with our British friends and potential travelers.  But yesterday was Blue Monday — what the U.K. calls the most depressing day of the year — and we thought it wise to change the game.  So we made it possible for our British friends to share a little sunshine with each other. Continue reading »