Sunshine Matters

I am proud to share that today VISIT FLORIDA announced the launch of a major fall brand campaign focused on targeting young and mature child-free travelers.  The announcement was made during a presentation at our 46th Annual Florida Governor’s Conference on Tourism.  While fall has historically been slightly softer in terms of visitation, individual visitor spending for that period is the highest – with an average of $133 per person per day.  Research indicates that if just 20 percent of the state’s visitors were to stay one more day, Florida’s economy would benefit from a nearly $2 billion spending increase. Continue reading »

This week in Boston, the U.S. Travel Association held it’s annual Educational Seminar for Tourism Organizations (ESTO) conference.  During the event, the winners of the National Council of State Tourism Directors (NCSTD) 2012 Mercury Awards were announced.  I am very proud to share that VISIT FLORIDA won the Mercury Award in the Special Promotion category for our Florida Fan Game contest. Continue reading »