Sunshine Matters

March is the month for Spring Training in Florida.  In collaboration with the Florida Grapefruit League, VISIT FLORIDA is promoting Spring Training through our Official Florida Welcome Centers and content on VISITFLORIDA.com. Continue reading »

VISIT FLORIDA manages the state’s five Florida Welcome Centers located at I-10, I-95, I-75, US 231 and the Florida Capitol. As a fun way to engage with visitors, and showcase all there is to see and do in the Sunshine State, the four highway Florida Welcome Centers set up special displays that allow travelers to learn more about what’s happening around the state at certain times of the year. Continue reading »

For the past 126 years, baseball fans have enjoyed the warmer side of winter by cheering on their teams at Major League Baseball Spring Training in Florida.  To honor this tradition, the VISIT FLORIDA Promotions Department has teamed up with local media outlets around the country to provide consumer promotions that send winners to see their favorite baseball teams compete in Florida.  These promotions highlight industry Partners and Spring Training destinations throughout the state via on-air promotional advertisements,  exclusive web exposure and social media, as well as live broadcasts from Florida to their listeners back home.

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VISIT FLORIDA manages the state’s five Official Florida Welcome Centers located at I-10, I-95, I-75, US 231 and the Florida Capitol. As an invaluable resource for visitors to the Sunshine State, the knowledgeable and helpful staff in the Welcome Centers provide a wealth of information to millions of Florida visitors each year.  In addition to offering detailed travel planning advice, the centers also provide maps, brochures and even a free cup of Florida citrus juice!

As a fun way to engage Welcome Center visitors, and showcase all there is to see and do in the Sunshine State, each of the four highway Welcome Centers set up special displays that allow travelers to learn more about what’s happening in Florida at certain times of the year.

Every March, Florida plays host to 15 Major League Baseball teams who hold their annual spring training in venues throughout the Sunshine State.  As a way to showcase spring training in Florida to the nearly 235,000 visitors who passed through the highway Welcome Centers in March, employees donned Florida Grapefruit League jerseys and shared information about the upcoming game schedules and locations. They also created interactive displays so visitors could take pictures with “players” from their favorite teams. Continue reading »