VISIT FLORIDA Encouraged By “Your Florida Side” Campaign ROI
September 15th, 2010 — 2:08pm
In January, VISIT FLORIDA announced the launch of our new spring 2010 “Your Florida Side” marketing campaign, which ran through early May. VISIT FLORIDA contracted with Strategic Marketing & Research, Inc. to conduct research quantifying the “Your Florida Side” campaign’s return on investment by assessing the level of incremental travel that it generated. Continue reading »
Vicki Allen
Research Manager
