VISIT FLORIDA Initiative Encourages New International Air Service
October 13th, 2011 — 3:18pm
Florida’s tourism industry hosted 11.1 million international visitors from 144 different countries who spent $10.6 billion in 2010. These figures represent a 15.6% increase in international visitors and a 23.4% increase in their spending over the previous year. Air travelers make up 88% of Florida’s international visitors, an increase of 14% from the prior year. Given that the vast majority of international visitors arrive by air, VISIT FLORIDA’s best avenue to continue to increase our overseas traveler numbers is by finding innovative ways to improve flight access to the Sunshine State. Continue reading »
Tracy Vaughan
Director, International Sales & Marketing
