Sunshine Matters

Today, the Florida Legislature passed the state budget which included a $9.5 million increase in VISIT FLORIDA funding for a record $63.5 million in FY 2013-14.

With this substantial increase in VISIT FLORIDA funding, Florida tourism is extremely well positioned to build on two consecutive years of record visitation and job creation.  I would like to thank Governor Rick Scott and the Florida Legislature for their visionary leadership and for their extraordinary support of VISIT FLORIDA and the state’s tourism industry. Continue reading »

As a way to showcase all there is to see and do in the Sunshine State, VISIT FLORIDA operates the five Official Florida Welcome Centers – four of which are located at strategic points along I-10 and the fifth is housed within the State Capitol in Tallahassee.  With more than 2.5 million visitors stopping into the Welcome Centers each year, they represent a tremendous opportunity for VISIT FLORIDA’s tourism industry Partners to share their messaging with a significant portion of the state’s driving travelers. Continue reading »

I recently posted a message on this blog about VISIT FLORIDA’s efforts to assist Florida’s tourism industry in addressing questions from consumers regarding the Deepwater Horizon oil spill.  Our team created palm cards that can be downloaded, printed and distributed to front-line employees, as well as separate palm cards for those working with the media. This morning, we updated the palm cards to reflect current messaging. Please ensure you are using the most up-to-date version and discard any previous versions. Use the links below to download the updated palm cards in PDF format.

Palm Card – Consumer (June 7 Update)

Palm Card – Media (June 7 Update)

In an effort to assist Florida’s tourism industry in addressing questions from consumers regarding the Deepwater Horizon oil spill, VISIT FLORIDA has created palm cards that can be downloaded, printed and distributed to front-line employees. We’re also providing separate palm cards for those working with the media. Use the links below to download the palm cards in PDF format.

Palm Card – Consumer

Palm Card – Media