Sunshine Matters

To leverage international travel trade already visiting the Sunshine State to attend Florida Huddle, VISIT FLORIDA organized five highly successful pre- and post-familiarization (FAM) tours of several Florida destinations.  Co-hosting these FAMs with local CVBs and other tourism businesses allowed key international travel trade representatives to experience for themselves all that Florida has to offer so they can share their personal experiences with clients back home. Continue reading »

To leverage international trade and media already visiting the Sunshine State to attend Florida Huddle, VISIT FLORIDA organized two highly successful pre- and post-event familiarization tours of several Florida destinations.  Co-hosting these FAMs with local CVBs and other tourism businesses allowed key international media and trade representatives to experience for themselves all that Florida has to offer. Continue reading »