Sunshine Matters

I am sharing a message from U.S. Travel Association President & CEO Roger Dow on the importance of offering your support for the reauthorization of Brand USA.

Dear Travel Colleague:

Following testimony by U.S. Travel and other industry leaders last week to the U.S. Senate Commerce Subcommittee on Tourism, Competitiveness and Innovation, media continue to report on the travel community’s appeal for Congressional support of programs that help grow the economy. Our work is far from done—and your voice is critical moving forward. Continue reading »

VISIT FLORIDA continued its tradition of success at the 46th annual U.S. Travel Association’s International Pow Wow (IPW) held last week in Chicago.  IPW is the travel industry’s premier international marketplace and the largest generator of travel to the United States.  The three-day event welcomed 6,200 delegates from the U.S. and 70 other countries, including 1,400  international and domestic buyers and 500 media. Continue reading »

While the rest of the world is speeding up, aging U.S. transportation infrastructure is slowing America down.  Everyone agrees on the problem, but solutions are scarce.  This week, I’ve joined transportation visionaries and other travel industry leaders at the Connecting America Through Travel conference for an important dialogue about how to revitalize America’s travel infrastructure. Continue reading »

Recently, the U.S. Travel Association shared the results of a new report measuring the impact and value of travel jobs.  Fast Forward: Travel Creates Opportunities and Launches Careers details our industry’s benefit to the American workforce using analysis of more than three decades of employment data collected by the U.S. Bureau of Labor Statistics. Continue reading »

Members of the Florida tourism industry, as well as all Floridians, benefit from the success of the travel economy.  Serving as the grassroots army of the American travel community, the Power of Travel Coalition seeks to amplify the voices of millions of travel employees with a vested interest in combating future roadblocks to travel, rewarding leaders who champion our industry and advocating for policies that promote travel to and within the United States. Continue reading »