Sunshine Matters

VISIT FLORIDA recently unveiled our newly revamped website VISITFLORIDA.org.  Unlike VISITFLORIDA.com, VISITFLORIDA.org is an industry-facing website that provides tools and resources for the Florida tourism industry. Partners can use the site to access programs and find opportunities that are available to them through our marketing team and other departments. Continue reading »

Throughout the 2014-15 fiscal year, VISIT FLORIDA and our Partners traveled to five key domestic markets for Very Important Planner (VIP) events.  The Florida-themed signature events were held in Atlanta, Boston, Chicago, New York City and Washington D.C. since those markets have a high number of corporate and national association planners that source Florida for meetings and conventions. Continue reading »

Last week, VISIT FLORIDA’s International Sales & Market Development and Global Public Relations teams attended ITB Berlin, the world’s leading travel trade show.  The international travel market proved to be highly competitive, with 186 countries on hand to promote their destinations to 175,000 attendees. Continue reading »

Ranked sixth among countries for international visitation to the Sunshine State in 2014, Colombia is an important global market for VISIT FLORIDA.  To ensure Florida stays top of mind for in-country travel trade and media, our International Sales & Market Development team recently completed a sales mission to Medellin and Bogota, and was highly visible during the 34th edition of ANATO. Continue reading »

VISIT FLORIDA’s international team recently attended the Receptive Services Association of America (RSAA) Summit in Las Vegas, NV.  The two-day event had the highest Summit ratings in history, attracting 190 attendees which included a delegation from Taiwan for the first time.  VISIT FLORIDA staff were able to conduct a host of one-on-one appointments and participate in educational breakout sessions throughout the conference.  Continue reading »