Sunshine Matters

Each year, the VISIT FLORIDA Marketing and Events Team hosts a series of VIP (Very Important Meeting Planner) events.  The sites are strategically located in major feeder cities with a high concentration of meeting professionals that have the potential to bring their meetings to Florida.  Making an impression, and creating fun and unique events, is our ultimate goal in developing a future relationship with the planners.  We look at each feeder market differently, and work to plan each event around a theme or activity that will foster engagement and networking.  And engagement was certainly strong with an average of 12 VISIT FLORIDA Partners and more than 50 planners attending each event. Continue reading »

I’m pleased to share that today, VISIT FLORIDA unveiled its redesigned VISITFLORIDA.com website as part of the state’s week-long events focused on Florida’s 500th anniversary.  Already one of the most popular destination marketing organization websites in the country with more than 20 million page views in 2012, VISIT FLORIDA’s new site leverages current technology trends to provide an easily navigable experience for users that celebrates Florida’s rich travel planning opportunities. Continue reading »

This week marks the start of VISIT FLORIDA’s year-long commemoration to honor the 500th anniversary of Spanish explorer Juan Ponce de Leon’s arrival on Florida’s sunny shores.  His discovery in 1513 paved the way for 500 years of exploring the Sunshine State by billions of visitors from all around the world. Continue reading »

Last week, VISIT FLORIDA and a contingent of our Florida tourism industry Partners attended World Travel Market at the ExCel Centre in London.  This four-day, business-to-business exhibition, which is the second largest tradeshow in the world, provides a unique opportunity for the worldwide travel and tourism industry to meet, network, negotiate and conduct business.  While total numbers are still being finalized, the show reported that through its first three days attendee numbers increased by 4% over the same time period last year. Continue reading »

A lot has changed since Juan Ponce de Leon first set foot on La Florida.  Today, a countless number of different cultures thrive together in Florida.  The impact of their stories, traditions and tastes have woven together to form the vibrant, exciting and energetic fabric of our communities. Continue reading »