Sunshine Matters

VISIT FLORIDA manages the state’s five Official Florida Welcome Centers located at I-10, I-95, I-75, US 231 and the Florida Capitol.  As an invaluable resource for visitors to the Sunshine State, the knowledgeable and helpful staff in the Welcome Centers provide a wealth of information to millions of Florida visitors each year.  In addition to offering detailed travel planning advice, the centers also provide maps, brochures and even a free cup of Florida citrus juice! Continue reading »

VISIT FLORIDA recently released its third quarter numbers revealing that overseas visitors to the state are up 17.4 percent, Canadian visitors have increased by 23 percent, and overall we’re up 0.6 percent from the same time period in 2009.  As director of international sales and marketing, the international statistics are certainly worth discussing in my opinion.  And, they will be a major topic of discussion next week during the annual VISIT FLORIDA marketing retreat to start planning for the 2011-2012 fiscal year budget.  Continue reading »