Sunshine Matters

VISIT FLORIDA recently hosted our first annual Dallas Travel Trade Luncheon, bringing a ray of Florida sunshine to this growing domestic market.  Texas is the sixth ranked feeder state for visitors to Florida and the Dallas area is the Sunshine State’s eighth leading origin Designated Market Area (DMA).  Over the last two years, Dallas has shown a double digit percentage growth, with nearly 800,000 visitors flying to Florida from the city each year. Continue reading »

I am pleased to share that three VISIT FLORIDA Partners – Omni Amelia Island Plantation, Pensacola Lighthouse & Museum and Westgate Resorts – received the first-ever Governor’s Innovators in Business Award in the newly created Tourism & Hospitality category.  The winners were recognized by Governor Scott, as well as Secretary of Commerce and President & CEO of Enterprise Florida (EFI) Gray Swoope, during a special event held at the Governor’s Mansion last night.  The awards, which are announced each year in association with Florida Business Innovators Week, recognize Florida companies in select industries that have influenced the state’s economic growth and diversification over the last year. Continue reading »