Sunshine Matters

Brazil is one of Florida’s key global markets, ranked among the top three countries for international visitation with nearly 1.5 million visitors in 2015 who spent more than $1.7 billion while in the Sunshine State.  To ensure we remain top of mind with Brazilian travelers, VISIT FLORIDA’s International Marketing & Events Team recently participated in World Travel Market Latin America. Continue reading »

Ranked fifth among countries for international visitation to the Sunshine State in 2015, Colombia is an important global market for VISIT FLORIDA.  To ensure Florida stays top of mind for in-country travel trade, media and consumers, our International Sales & Market Development team recently completed a two-month activation program consisting of travel agent training workshops, a Florida Section at the 35th edition of ANATO, and a two-day on site sales activation in Bogota following the show with 11 of our Florida Industry Partners. Continue reading »

In 2014, the United Kingdom ranked No.2 in top countries with international visitation to Florida, welcoming more than 1.6 million British travelers who spent $1.5 billion.  With direct airlift from the U.K. and service increasing in Ireland over the last year, VISIT FLORIDA continues to coordinate programs in this key market to keep Florida top-of-mind and increase visitation to Florida.  In the past few months, VISIT FLORIDA’s International team has been working diligently in the U.K. hosting and participating in several programs in market. Continue reading »

Last month, VISIT FLORIDA’s International Team was busy with our Latin American markets, hosting a Familiarization (FAM) Tour and participating in multiple conferences and events in Boca Raton, Brazil and Argentina. Continue reading »

This week, VISIT FLORIDA participated in the 7th Annual IAGTO North America Golf Tourism Convention in Greater Palm Springs, California. The international event drew more than 300 suppliers and tour operators. Continue reading »