Sunshine Matters

Spring is here, and VISIT FLORIDA has launched our new “Florida Firsts” marketing campaign, which continues last year’s award-winning success encouraging families to “Say Yes” to a Sunshine State vacation.  The “Florida Firsts” campaign encourages families to experience those important and highly-memorable first-time life events together right here in the Sunshine State, taking in Florida’s exciting attractions and theme parks, beautiful beaches and enticing off-the-beaten-path adventures that await at every turn. Continue reading »

In February, BET viewers will be able to see a a series of short stories produced by VISIT FLORIDA that invite visitors to “come for vacation and discover your roots.”  In collaboration with destination partners in St. Augustine, Pensacola, Orlando, Eatonville, Miami and Overtown, as well as prominent African Americans in the travel and tourism community, four 60-second vignettes will tell the amazing and inspirational stories of Florida’s rich African American heritage and culture. Continue reading »

The cold has now set in across much of the U.S. and VISIT FLORIDA’s “Warmer Side of Winter” campaign is in market, inspiring travelers to experience the Sunshine State’s warm-weather destinations.  Having tested as one of our most effective campaigns ever, this marks the third winter VISIT FLORIDA has featured the award-winning creative showcasing iconic state images and encouraging visitors to “flock to Florida.” Continue reading »

VISIT FLORIDA recently launched our 2015 “Say Yes to Florida” Spring marketing campaign, which builds on last year’s award-winning success with encouraging families to ‘say yes’ to a Sunshine State vacation.  Following its initial launch in 2014, the campaign was named by Skift as one of the ‘5 Best Travel Ads to Watch.’   Continue reading »

In order to get a jump start on our Fall marketing campaign, VISIT FLORIDA partnered with JetBlue Airlines to create a unique regional co-op program featuring Florida’s West Coast Beaches.  For the last two months, the airlines has been promoting offers from two of Florida’s key markets New York and Boston on JetBlue to St. Petersburg/Clearwater, Bradenton, Sarasota, Ft. Myers, Marco Island, Naples and the Everglades. Continue reading »