Sunshine Matters

Spring is here, and VISIT FLORIDA has launched our new “Florida Firsts” marketing campaign, which continues last year’s award-winning success encouraging families to “Say Yes” to a Sunshine State vacation.  The “Florida Firsts” campaign encourages families to experience those important and highly-memorable first-time life events together right here in the Sunshine State, taking in Florida’s exciting attractions and theme parks, beautiful beaches and enticing off-the-beaten-path adventures that await at every turn.

Major components of the Spring campaign include a :30 television ad and print ads in magazines such as Travel & Leisure, Coastal Living, Family Fun, Parents, Uptown and Savoy.  The ads feature vibrant imagery that combines both Florida scenery and activities with calls to action encouraging families to experience “Florida Firsts.” Consumers are then directed to the VISITFLORIDA.com Spring landing page where they can plan their next Sunshine State vacation.

In addition, the campaign, which runs through June, includes YouTube pre-roll, digital banner ads, social media buys, TV and traffic radio sponsorship executions, digital TV spots on Roku, AppleTV, AmazonFire and Sony, and Comcast Video On Demand showcasing the Florida Channel to more than 28 million households with “60-Second Florida Escapes” and “60-Second Couch Vacations.”

New this Spring, an earlier start to the digital out-of-home billboards in 16 drive markets, encouraging families to create their own unique “Florida Firsts” vacations.  For more information on VISIT FLORIDA’s advertising campaigns, contact me at msquires-swanson@VISITFLORIDA.org.