June 28th, 2012 — 3:44pm
The VISIT FLORIDA Insiders program is growing.
In 2012-13, we will have 15 Insiders covering 14 topics. That’s two more Insiders and one more topic. Which means more content about what Florida has to offer.
One of the revelations of having freelance journalists write, film and photograph stories of Florida is there is plenty of delicious food and drink out there. So we’re breaking up the Dining, Entertainment and Luxury topic.
Current Insider Rachelle Lucas will cover food, from Grits a Ya Ya to food trucks. Continue reading »
Kevin McGeever
Senior Editor
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March 14th, 2012 — 11:30am
VISIT FLORIDA Senior Editor Kevin McGeever (oh, that’s me) will join the Poynter Institute as visiting faculty for an April news conference and workshop series called “Creating Credible Content.” The seminar will “focus on teaching corporate communicators and digital content providers how journalism skills and values can help build trust relationships with their audiences.”
VISIT FLORIDA has been an industry thought leader with content marketing (see: Google Currents). The hiring of a senior editor and the birth of the VISIT FLORIDA Travel Wire have established a new standard with the conception, reporting and production of original content. Continue reading »
Kevin McGeever
Senior Editor
Comment » | Uncategorized
March 2nd, 2012 — 10:23am
Some changes are ahead in Fiscal Year 2012-13 for VISIT FLORIDA’s Insiders, our roster of experts who engage tourists with consumer-oriented news in videos, on their blogs and in social media.
Here are the two big headlines:
First, we will add a 10th Insider. We’ll pull Dining away from Entertainment & Luxury to create Food & Dining. Think restaurants, of course, and food trucks and ribs festivals and hot dog stands.
Second, VISIT FLORIDA (and specifically me as Senior Editor) will assume management of the Insiders. My team and I will edit their blog posts and stories, monitor their social media campaigns and collaborate on video themes. Continue reading »
Kevin McGeever
Senior Editor
Comment » | Uncategorized
December 19th, 2011 — 9:48am
VISIT FLORIDA, an industry thought leader on so many fronts (see: Google Currents), has established a new standard with the conception, reporting and production of original content. This initiative started with the Insiders, the cast of bloggers who write consumer-friendly posts on such hot topics as beaches and family travel. And it continues with the VISIT FLORIDA Travel Wire, a network of veteran journalists who write, photograph and film stories of Florida which are then made available to such trusted publications as the Palm Beach Post and St. Petersburg Times. We understand this strategy: Stories, independently reported and including people like us, inspire travel.But here’s a more complicated question I’ve heard recently: What is a story? Continue reading »
Kevin McGeever
Senior Editor
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August 17th, 2011 — 9:31am
An emphasis of the 2011-12 marketing plan is to build a rich report of Florida travel stories. Since June 1, in addition to the successful Insiders program, more than 40 articles, photo essays and videos have been published on VISITFLORIDA.com. Such as:
Each of these stories, by an award-winning Florida journalist, was written for VISITFLORIDA. Continue reading »
Kevin McGeever
Senior Editor
Comment » | Uncategorized
The VISIT FLORIDA Insiders program is growing.
