Sunshine Matters

VISIT FLORIDA Senior Editor Kevin McGeever (oh, that’s me) will join the Poynter Institute as visiting faculty for an April news conference and workshop series called “Creating Credible Content.”  The seminar will “focus on teaching corporate communicators and digital content providers how journalism skills and values can help build trust relationships with their audiences.”

VISIT FLORIDA has been an industry thought leader with content marketing (see: Google Currents).  The hiring of a senior editor and the birth of the VISIT FLORIDA Travel Wire have established a new standard with the conception, reporting and production of original content.

A network of veteran journalists write, photograph and film stories of Florida which are then made available to such trusted publications as the Palm Beach Post, Tampa Bay Times and Philly.com.

The teaching team at Poynter also includes Sarah Skerik, VP for social media for PR Newswire; Keith Jenkins, senior producer for NPR; Anne Marie Borrego, media relations director for the American Red Cross; and author Vanessa Fox, who wrote Marketing in the Age of Google.

The April 11-13 seminar is a joint production of the Poynter Institute and PR Newswire.

Founded in 1975, Poynter is one of the nation’s top schools for professional journalists and news media leaders, offering training in online and multimedia, leadership and management, writing and editing, ethics and diversity.

PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with their key audiences. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia Pacific region.