Sunshine Matters

Last week, I had the opportunity to represent VISIT FLORIDA as we joined the team from the Florida Attractions Association for the 2014 Attraction Regional Forums.  These forums brought together over 100 FAA members and stakeholders at four locations around the state.  Our hosts included The Ringling in Sarasota, Fairchild Tropical Botanic Garden in Coral Gables, Orlando Science Center, and Legacy Tours of Flagler College in St. Augustine. Continue reading »

Consumer promotions are a great way to build positive brand awareness and consumer engagement.  VISIT FLORIDA’s Promotions Department makes it easy for our Industry Partners to participate in programs in key feeder markets, as well as regionally and nationally.  The team works with radio and television stations, newspapers, magazines and retailers to feature Florida vacation packages as prizes in contests and sweepstakes.  We negotiate the terms of each program and pitch the opportunities to our Partners to put together the vacation packages. Continue reading »

Since re-joining the VISIT FLORIDA Promotions department in February after working here from 1998 to 2005, getting out to meet with our tourism industry Partners has been my top priority.  With the help of our Industry Relations department and Business Development Managers across the state, we have hosted four “Coffee & Conversation” events to showcase how consumer promotions can impact individual businesses, destinations and the Florida brand. Continue reading »