Sunshine Matters

Since re-joining the VISIT FLORIDA Promotions department in February after working here from 1998 to 2005, getting out to meet with our tourism industry Partners has been my top priority.  With the help of our Industry Relations department and Business Development Managers across the state, we have hosted four “Coffee & Conversation” events to showcase how consumer promotions can impact individual businesses, destinations and the Florida brand.

This fiscal year alone, the Promotions department has generated more than $57 million in media value and 2.1 billion consumer impressions for VISIT FLORIDA and our Partners by bartering Florida vacation packages with various media outlets.  Participating in VISIT FLORIDA’s promotions programs is a Partner benefit and requires no additional cash investment.

Many thanks to our Coffee &  Conversation hosts, including The Florida Aquarium, Sandestin Golf and Beach Resort, World Golf Hall of Fame and Wyndham Lake Buena Vista Resort.

The feedback we’ve received about these events has been so positive that we plan to host more Coffee & Conversation events in the 2012-2013 fiscal year, as well as hold a webinar for those unable to attend in person.  We look forward to seeing you in the future for more Coffee & Conversation!

In the meantime, if you have questions about how your Florida tourism business might benefit from participation in VISIT FLORIDA’s promotions programs, please contact me at aclements@VISITFLORIDA.org.