Sunshine Matters

Earlier this month, VISIT FLORIDA announced a year-long Viva Florida 500 commemoration initiative, involving a promotional sweepstakes and other marketing opportunities leveraged by industry partners.  Leading up to and continuing through these marketing programs, the PR team’s proactive media pitching continues to garner earned media results, establishing a national and international narrative about Viva Florida 500 in the marketplace. Continue reading »

This year’s Florida Tourism Day is being held Wednesday, March 13, 2013 in Tallahassee.  Hosted each year by the Partnership for Florida’s Tourism, Florida Tourism Day provides the opportunity for the industry to unite and meet with legislators to let them know how important tourism is to Florida’s economy. Continue reading »

VISIT FLORIDA’s Marketing & Events team is excited to announce we will be hosting a revamped edition of Florida Encounter on Dec. 4–6, 2013 at the recently renovated PGA National Resort & Spa in Palm Beach County.  The revitalized 32nd Annual Florida Encounter will feature, among other changes, the addition of sports planners to the list of attendees and will offer a new series of educational sessions. Continue reading »

Be sure to check out Emeril Legasse’s new Florida lifestyle and cooking show  Emeril’s Florida premiering this Sunday, January 6th at 10:30a.m. ET on The Cooking Channel.  VISIT FLORIDA, in addition to serving as a major sponsor of the show, worked with the producers and our tourism industry Partners throughout the state to help coordinate locations to be featured in each of the 13 episodes airing in 2013.  Florida is a fabulous food destination and no one can share that story better than Emeril. Continue reading »

This week marks the start of VISIT FLORIDA’s year-long commemoration to honor the 500th anniversary of Spanish explorer Juan Ponce de Leon’s arrival on Florida’s sunny shores.  His discovery in 1513 paved the way for 500 years of exploring the Sunshine State by billions of visitors from all around the world. Continue reading »