Sunshine Matters

VISIT FLORIDA is now in the fifth year of our marketing partnership with Peter Miller and his popular television show Bass2Billfish that airs on NBC Sports Outdoors and the World Fishing Network.  Running weekly, each hybrid reality show features a deep-sea fishing adventure that incorporates travel and reality based around the diverse fishing opportunities in Florida. Continue reading »

Leading up to the IIFA Awards – Bollywood’s Oscars – in Tampa next month, VISIT FLORIDA teamed up with Visit Orlando, Visit Tampa Bay and the Greater Miami Convention & Visitors Bureau to bring four leading Indian media to experience Florida for themselves.  Virgin Atlantic Airways supported the FAM tour with complimentary flights into Miami. Continue reading »

VISIT FLORIDA is excited to announce the re-introduction of our monthly Florida Meetings eNewsletter with distribution to more than 80,000 meeting professionals in the U.S. and Canada.  The new design, showcasing Florida’s iconic, inspirational images and vibrant hues, will entice meeting professionals to learn more about the Sunshine State. The content will feature top reasons why Florida is a leading meeting destination and highlight the unique opportunities that set the Sunshine State apart. Continue reading »

VISIT FLORIDA recently attended ITB Berlin, the world’s largest travel fair.  The international travel market proved to be highly competitive, with 189 countries on-hand to promote their destinations to 174,000 attendees.  The VISIT FLORIDA booth was the largest in the Brand USA pavilion, with 95 Florida industry representatives. Continue reading »

Yesterday, the Partnership for Florida’s Tourism and five other statewide organizations hosted the industry’s annual Florida Tourism Day.   This all-day event at the Florida Capitol provided an excellent opportunity to showcase the state’s No. 1 industry to the legislature and to educate them on the rationale for tourism marketing public funding. Continue reading »