Sunshine Matters

Bonjour!  VISIT FLORIDA and Partners recently brought the sunshine – and Ben & Jerry’s ice cream – to the Air Canada Vacations (ACV) Reservation Center in Montreal.  Last year, a record 3.7 million Canadians traveled to Florida, spending $4.4 billion.  In 2013, ACV booked over 22,000 room nights in Florida.

During the annual training event, VISIT FLORIDA and our Industry Partners provided the 150 ACV agents in attendance with important Florida tourism information pertaining to this vital market.  Experience Kissimmee, The Beaches of Fort Myers & Sanibel and Visit Tampa Bay all had the opportunity to give presentations about their destinations to the Air Canada agents.

Presentations included information about the in-market fulfillment house, the University of Visit Florida for Canadian agents, the new Florida Beach Finder portal on VISITFLORIDA.com, and collateral materials including the Canadian Vacation Guide produced by Canadian Traveler – “For Canadians, by Canadians.”

Next year VISIT FLORIDA plans to take this same program format to WestJet Vacations in Calgary.

Many thanks to all the VISIT FLORIDA Partners who participated in the presentations and helped make it such a productive meeting.  To learn more about our many travel trade outreach opportunities, please check out the VISIT FLORIDA Marketing Planner or contact me at letemadi@VISITFLORIDA.org.