Sunshine Matters

I am pleased to share that VISIT FLORIDA has partnered with Fulham Football Club (London) as its main team sponsor for the 2015-2016 season.  With the UK as one of Florida’s top overseas markets, the opportunity to engage with fans around two passions – travel and football – is vitally important to VISIT FLORIDA.

Established in 1879, Fulham is London’s oldest football club.  As their main team sponsor, VISIT FLORIDA’s logo will adorn the front of Fulham Football Club’s brand new home, away and third kit.  In addition, VISIT FLORIDA will have signage rights and be featured on the Riverside Stand roof at Craven Cottage on the landing approach from London’s Heathrow Airport.

This partnership provides significant opportunities for VISIT FLORIDA to engage with Fulham fans and the wider football fan base through social and digital media platforms and marketing initiatives.  The partnership also allows VISIT FLORIDA to raise awareness for Florida’s diverse range of active holiday options and experiences including world-class sports, wonderful beaches and amazing theme parks.

“I love Fulham and I love Florida, so naturally it brings me a lot of satisfaction to see two of my personal passions become one,” said Fulham chairman and Jacksonville Jaguars owner Shahid Khan. “But what’s most important is how much this partnership makes strategic sense for both Fulham and VISIT FLORIDA.  One of my stated goals has long been the expansion and development of Fulham as an international brand, particularly in the U.S.  VISIT FLORIDA has a great tourism and leisure story to tell in the competitive London and UK market, and I don’t think there can be a better way of communicating all Florida has to offer than through the power and following of Fulham Football Club. This will be an outstanding partnership, plus the kit looks fantastic.”

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