Sunshine Matters

I’m proud to share with you that, for the second consecutive year, Florida has been voted the “best selling destination in the U.S. and Canada” by the travel agent readers of Recommend magazine in their 14^th Annual Readers’ Choice Awards.  The magazine’s publisher, Lorri Robbins explained in her congratulatory letter that VISIT FLORIDA’s “commitment to serving the travel agent market has been recognized, especially in a challenging year.”

Announcing this accolade for VISIT FLORIDA’s efforts provides me with the opportunity to shine a spotlight on the great work our Sales team does offering support and resources to travel professionals around the world.   Our dedicated staff reach out to key travel professionals in both domestic and international arenas utilizing trade and consumer shows, road shows and VISIT FLORDA invitation events, as well as working closely with tour operators, group leaders and travel agents to keep their clients coming to Florida.

VISIT FLORIDA provides a host of resources to travel professionals, including publication of the Official Florida Travel Industry Guide, as well as a domestic Florida Specialist Program which allows travel professionals to become experts on all things Florida and receive special benefits.  To learn more, please visit our website at floridaspecialist.org.

Be sure to thank these travel professionals who continue to sell the Sunshine State as you interact with them throughout the year.