Sunshine Matters

As an industry-driven organization, VISIT FLORIDA’s greatest strength is the input and guidance we receive from the members of the Florida tourism industry.  Since our founding in 1996, VISIT FLORIDA’s marketing efforts have benefited tremendously from the direct involvement of volunteer leaders representing our industry.

The way we market the Sunshine State to the world has transformed in the last several years.  As we embark on the implementation of our 2020 Strategic Plan, our committee structure has evolved as well.

VISIT FLORIDA is on the cutting-edge of creating marketing programs and opportunities that provide value for our industry partners, but we cannot continue to do so without the strategic direction of the valued members of the Florida tourism industry who serve on our committees.  I invite those who are interested to join their peers in service on one of VISIT FLORIDA’s committees for 2016-2017.  To learn more about our new 2016-2017 committee platform and to apply to serve, click here.

Committee appointments are made annually by the incoming Chairman of the Board and run from July 1 through June 30, in conjunction with our fiscal year.  The application deadline is April 1. Please contact Sally Davis at (850) 205-3854 or operations@VISITFLORIDA.org with any questions.

Thank you in advance for your continuing commitment and support of VISIT FLORIDA and the statewide tourism industry as we pursue our vision of establishing Florida as the No. 1 travel destination in the world.