Sunshine Matters

After extensive feedback from our Partners and other stakeholders, VISIT FLORIDA has developed a revamped co-operative marketing program focused on helping our Partners better promote their businesses and take advantage of cost saving opportunities.  The latest feature we have implemented is a Marketing Planner designed to be the hub source for our Partners to participate in VISIT FLORIDA officially-sanctioned co-op programs, including advertising, sales, public relations, promotions, welcome centers and industry education opportunities.

Partners can now create their own customized marketing plan by choosing from the all-inclusive program list available at www.VISITFLORIDA.org/planner.   As new co-op programs become available, the information is added to the Planner program list, which can be sorted by program type, audience, market, cost and timing.  The Planner also has a My Plan tab with shopping cart functionality that allows Partners to view, save and print their customized plan, as well as a Submit button that alerts the appropriate VISIT FLORIDA program administrator to follow up with updates as that particular program progresses.   There are currently 181 different co-op marketing programs listed on the Planner. 

Initial feedback from our Partners on the new Planner confirms that the usability of this online tool is “great.”  The ability to receive updates and support from VISIT FLORIDA staff throughout the course of a given program is seen as an important feature.  Also, users have said that being able to proactively access a complete list of VISIT FLORIDA approved programs protects the integrity and value of the co-op and allows the Partners to participate on their own schedule rather than in reaction to sporadic alerts about individual program opportunities.  

As the co-op program and Marketing Planner project is constantly expanding, please visit the Web site often to view the latest list of officially-sanctioned VISIT FLORIDA marketing opportunities.  For more information, please contact Kathleen Bouchelle, Co-op Cordinator at kathleen@VISITFLORIDA.org or (850) 205-3832.