Sunshine Matters

Happy Holidays!  Today, VISIT FLORIDA put the finishing touches on our annual digital holiday card and sent out it to many of our friends, colleagues and fans around the world.  Since we may not have everyone’s email on file, we’ve posted it toYouTube and are sharing it through Sunshine Matters, as well.  We had a lot of fun making the card and hope it brings a warm smile to your face during this holiday season.

As I look back on the past twelve months, I am exceedingly proud of the results we have achieved.  Facing challenges that could easily have set us back, VISIT FLORIDA and the Florida tourism industry worked together to actually increase travel to the Sunshine State.  VISIT FLORIDA introduced innovative new programs, expanded co-op marketing opportunities and promoted the Florida tourism product across the U.S. and around the globe.  It was also an award-winning year for our crisis response efforts, national advertising campaign and Share a Little Sunshine in-state advocacy program.

VISIT FLORIDA’s success is a direct reflection of the incredible engagement and support shown by the entire Florida tourism industry.  From the industry’s powerful advocacy in the state’s capital, to the dedicated leadership of our industry committees and Board of Directors, as well as the support of cooperative sales and marketing partners, VISIT FLORIDA is a model for destination marketing efforts on a local, state and national level.  In fact, VISIT FLORIDA was the first state tourism office to be awarded accreditation from Destination Marketing Association International for excellence in quality and performance.

I am also extremely proud of the VISIT FLORIDA staff and hope that you will join me in thanking them for their commitment and hard work this year.

To follow up an extraordinarily challenging year with one so robust tells me that the state, our industry and VISIT FLORIDA are all well positioned to meet our vision of establishing Florida as the No. 1 travel destination in the world.

Thank you for your continued support.

Together, we are VISIT FLORIDA!