Sunshine Matters

VISIT FLORIDA’s newest promotional campaign is truly epic and the tourism industry seems to agree!  With the Hook, Line & Shifter Sweepstakes, we’ve brought together two of our most popular marketing partners – the Dempsey Race Team and the Bass2Billfish television show – to put together a thrill seeker’s chance of a lifetime.

Hook, Line & Shifter, which began on Oct. 1 and continues through Nov. 5, offers participants a chance to win a 4-night trip for two to Miami and the Florida Keys to participate in a race day experience with the Dempsey Race Team and a deep-sea fishing adventure with the host of TV’s Bass2Billfish Peter Miller.  VISIT FLORIDA has worked closely with Mazda and the Skip Barber Racing School, as well as Hawks Cay Island Resort, to put this amazing prize package together.

The five-week sweepstakes is supported by a digital media buy that includes display and social media ads, as well as video and audio placements, with vendors such as Clear Channel, Facebook, Google, MSN, Outdoor Hub and the Weather Channel.  An exciting aspect of our partnership with Clear Channel’s iHeart Radio includes an integrated launch across their mobile, digital display and activating their social platform of over 4 million fans.  The overall Hook, Line & Shifter campaign is expected to garner more than 200 million impressions, while expanding on our general target audience to include fishing, racing, sports and outdoor enthusiasts.

VISIT FLORIDA’s public relations efforts to support the Hook, Line & Shifter Sweepstakes are focused on sports and outdoor adventure vacation opportunities throughout the state.  By gathering information from a host of partners who have put together great themed packages, the PR team have details on a plethora of sports and adventure-oriented getaways in Florida to add to our campaign-related pitching to travel media.

Participants may enter the sweepstakes daily through VISIT FLORIDA’s Facebook page or by going to epic.VISITFLORIDA.com on their smart phone.  Be sure to check out our YouTube video that shows the unbelievably epic experience that VISIT FLORIDA is giving away.  Please enter Hook, Line and Shifter today and encourage everyone you know to do the same because we all know more visitors to Florida equals a healthy economy and more jobs for Floridians.