Sunshine Matters

VISIT FLORIDA’s marketing programs and initiatives have a proven track record of helping Florida tourism businesses attract new customers and improve their bottom line.  To assist current and potential Marketing Partners discover how to maximize their return on investment with us, VISIT FLORIDA has just released an updated Marketing Partner Guide.

In the new easy-to-read, highly visual format, readers will find an overview of VISIT FLORIDA’s many benefits and programs.  The information in the guide covers all aspects of VISIT FLORIDA’s program offerings, including marketing, domestic and international sales, public relations, promotions, co-op advertising, visitor services, research and grants.  Whether a new Partner or one of our original Founding Partners, the guide allows you to quickly identify those programs that will help promote your business.

The Marketing Partner Guide is a printed companion piece to two other resources VISIT FLORIDA utilizes to educate and inform our Partners – the Online Marketing Planner and News to Use.  The Online Marketing Planner is a complete listing of the more than 200 marketing programs VISIT FLORIDA offers, with features that allow users to build a customized marketing plan specific to their relationship with us.  The other resource is News to Use, VISIT FLORIDA’s bi-weekly Marketing Partner-exclusive e-newsletter that spotlights our newest marketing opportunities and upcoming participation deadlines.

While designed as a how-to resource for our current and potential Marketing Partners, I encourage anyone who wants to learn more about VISIT FLORIDA to check out the new Marketing Partner Guide.  To request a copy, please submit your request to Partner@VISITFLORIDA.org.