Sunshine Matters

I am pleased to announce that VISIT FLORIDA has recently created a department tasked with increasing the involvement and investment by current Partners, key industry stakeholders and non-endemic business entities in our marketing programs.  The new Marketing Solutions and Sales department was created to take on the role of managing and selling VISIT FLORIDA’s owned and operated assets, which include our e-Newsletters, printed map, online Epic Vacation Maker and other website advertising opportunities.  These efforts, which were previously performed by an outside firm, have now been fully integrated into the operations at the VISIT FLORIDA corporate office.

The new team has been hard at work setting up meetings with Partners and potential partners of all types and sizes.  These meetings range from one-on-one presentations to speaking engagements with large groups.  They are a great way for VISIT FLORIDA to share the impact that our marketing strategies have on the Florida tourism industry.

One great example is a presentation Brenna Dacks, VISIT FLORIDA’s Marketing Solutions and Sales Manager, made to the Hospitality Alliance.  She was able to showcase both our current projects and those on the horizon for the year ahead.  Click here to see some of the coverage we received in the Daytona Beach News-Journal.

Whether it’s the “Must Be The Sunshine” train wraps in Chicago, New York subway station takeovers or the digital billboard project we’re working on for our four highway Welcome Centers, VISIT FLORIDA is constantly designing new and creative ways to reach our audiences.  To learn more about these projects, contact the new Marketing Solutions and Sales team at (850) 205-3815 or adsales@VISITFLORIDA.org.