Sunshine Matters

Media Coverage Overview – June 4, 2010

KEY TOPICS

Earlier today, overall media coverage continued to report that oil is fast approaching Florida beaches.  Traditional print and online media coverage continue to report that the oil will soon reach Florida beaches, and discuss efforts on how Florida officials are preparing for landfall, and continues to speculate on how Florida fisheries, tourism, environment and economy will be affected by the oil spill.

In social media, the majority of Facebook comments and Twitter chatter continue to be neutral to positive in tone and provide recent headlines about the oil spill, Florida tourism, or repost Florida vacation promotions from the VISIT FLORIDA site or similar organizations. Some posts remain cautiously optimistic, hoping the oil spill “stays away” and urging vacationers to visit Florida sooner rather than later.

RECENT BREAKING HEADLINES

Florida Beaches Full as Playtime Runs Short, New York Times http://www.nytimes.com/2010/06/04/us/04pensacola.html

Travel Agents Reassure Florida Vacationers http://www.wlky.com/news/23784580/detail.html

Families weigh Gulf Coast vacations http://www.cnn.com/2010/TRAVEL/06/03/gulf.family.vacations/

Florida Gov. Seeks Help in Fighting Oil http://abcnews.go.com/GMA/video/florida-gov-seeks-help-fighting-oil-10823686

Oil spill headed for Pensacola, USA Today http://travel.usatoday.com/destinations/dispatches/post/2010/06/oil-spill-headed-for-pensacola/95428/1

Tar Balls Wash Ashore in Florida http://online.wsj.com/article/SB10001424052748704764404575286453090948116.html?mod=e2tw