Sunshine Matters

As an industry-driven organization, VISIT FLORIDA’s greatest asset is the input and guidance we receive from the members of the Florida tourism industry.  Since our founding in 1996, VISIT FLORIDA’s marketing efforts have been strengthened by the direct involvement of volunteer leaders representing our industry.  The way we market the Sunshine State to the world has transformed in the last several years and is expected to evolve exponentially in the years to come.  VISIT FLORIDA is on the cutting-edge of creating marketing programs and opportunities that provide value for our industry Partners, but we cannot continue to do so without the industry’s strategic direction.

VISIT FLORIDA Partners and valued members of the Florida tourism industry are invited to engage in the process by joining their peers in service on one of our eight committees.  Committee appointments are made annually by the incoming Chairman of the Board and run from July 1 through June 30 in conjunction with our fiscal year.  Our Committee FAQ and Committee Descriptions provide additional information regarding committee member responsibilities.

The VISIT FLORIDA 2014–2015 committee application period is now open.  Simply submit the online form before the April 11 deadline to be considered.  For additional information on our committees and how to get more involved, go to VISITFLORIDA.org/committee-service or contact me at beccav@VISITFLORIDA.org.