Sunshine Matters

VISIT FLORIDA’s marketing programs and initiatives have a proven track record of helping Florida tourism businesses attract new customers and improve their bottom line.  To assist current and potential Marketing Partners discover how to maximize their return on investment, VISIT FLORIDA offers an annual Marketing Partner Guide, as well as a host of “Log-In & Learn” educational webinars.

In the 2014 Marketing Partner Guide, available now in a highly visual format, readers will find an overview of VISIT FLORIDA’s many benefits and programs.  The information in the guide covers all aspects of VISIT FLORIDA’s program offerings, including marketing, domestic and international sales, public relations, promotions, co-op advertising, visitor services, research and grants.

While designed as a how-to resource for our current and potential Marketing Partners, I encourage anyone who wants to learn more about VISIT FLORIDA to check out the new Marketing Partner Guide.  To request a copy, please submit your request to Partner@VISITFLORIDA.org.

In addition to helping partners improve their bottom lines, VISIT FLORIDA is also committed to providing leadership that will ensure Florida’s tourism industry remains competitive and sustainable.  One way VISIT FLORIDA accomplishes this is through the production of its “Log-In & Learn” educational webinar program.  This series attracts thousands of registrants each year on topics related to tourism marketing, social and mobile media, promotions, tourism research and more.

Last year, the Industry Relations team conducted 16 webinars and, in the first two months of this year, has already offered another four.  A sampling of recent topics covered include tips for entering the Flagler Awards, optimizing your web listing on VISITFLORIDA.com, an overview of VISIT FLORIDA’s 2013-2014 Marketing Plan, resources for small businesses and how to participate in upcoming prize promotions and sweepstakes.

Webinar alerts are included in our partner e-newsletter News to Use and can also be found on VISITFLORIDA.org in the Partner Resource Center.  The webinars, which are free of charge, are recorded and archived in our Learning Library.  To view the list of offerings, please go to VISITFLORIDA.org/library.