Sunshine Matters

For the past two years, VISIT FLORIDA has been partnering with American Express and Florida Travel + Life magazine on a television series featured on the Discovery Channel called Florida Travel + Life’s Affordable Luxury.  The series is all about getting acquainted with affordable luxury in Florida and features a different destination in the Sunshine State each show.  Eight episodes have aired to date, with recent episodes spotlighting the Space Coast, Fort Lauderdale, the Florida Keys and Orlando. Continue reading »

As you may be aware, VISIT FLORIDA began partnering with American Express and Florida Travel + Life magazine this past June on a new television series featured on the Discovery Channel called Florida Travel + Life’s Affordable Luxury.  The series is all about getting acquainted with affordable luxury in Florida and features a different destination in the Sunshine State each show.  Three episodes have aired so far – the first focused on Daytona, the second on Northwest Florida and the third on Miami.  Continue reading »

This weekend, Florida Travel + Life magazine presents the second show of its new television series on the Discovery Channel, “Florida Travel + Life: Affordable Luxury,” which is about getting acquainted with affordable luxury in Florida.  American Express® and VISIT FLORIDA are presenting sponsors of the program, which features a different destination in the Sunshine State each show.  The first episode focused on Daytona and was broadcast in June.  Airing this Saturday, July 17 at 7:30 a.m., the latest installment in the series gives viewers an opportunity to get familiar with the affordable luxury of Northwest Florida’s unexplored coast.  Continue reading »