Sunshine Matters

This weekend, Florida Travel + Life magazine presents the second show of its new television series on the Discovery Channel, “Florida Travel + Life: Affordable Luxury,” which is about getting acquainted with affordable luxury in Florida.  American Express® and VISIT FLORIDA are presenting sponsors of the program, which features a different destination in the Sunshine State each show.  The first episode focused on Daytona and was broadcast in June.  Airing this Saturday, July 17 at 7:30 a.m., the latest installment in the series gives viewers an opportunity to get familiar with the affordable luxury of Northwest Florida’s unexplored coast. 

VISIT FLORIDA’s Public Relations team prepared a press release that underscores the accessibility of the region because of the new Northwest Florida Beaches International Airport, and provides additional insight on vacation experiences while offering a preview of content from the episode airing this coming Saturday.  The release was sent to travel and consumer media in key feeder markets nationwide and travel bloggers online.

I would like to thank all the local destination marketing organizations who worked closely with VISIT FLORIDA’s PR team this week in providing content for the Northwest Florida episode, and I encourage everyone to tune in (or set your DVRs) to watch this great new show on the Discovery Channel focusing on affordable luxury Florida travel opportunities.  Check your local listing for the exact air time or visit www.floridatravellife.com/tv for more information.